I've been thinking about Telly, the free television that's currently worming its way into American homes, and I can't shake the feeling that we're witnessing something rather significant. Not necessarily in a good way, like the rise of the best Frame TVs. More in the "this is how it starts" way.
If you haven't heard of it, here's the deal: Telly will give you a 55-inch 4K television completely free. There's just one catch. It comes with a secondary screen below the main display that shows adverts whenever the top screen is on. The only way to switch it off is to switch the top screen off.
