I have been working in the golf industry for many years now, specifically in golf equipment which means I often get to see, test and game a lot of cool golf gear. Given the different types of gear, number of brands, and sheer range of products out there, it can be easy to get desensitized to it all but every so often a product will come around that I just needed to use, or I just really, really wanted. For example I had to get my hands on a pair of the Nike Air Zoom Victory Tour 3 shoes (which are part of my regular shoe rotation), and I love Peter Millar apparel as well so that fits in this bracket too. Well another is a golf watch from TAG Heuer.
I grew up seeing the Tiger Woods/TAG Heuer partnership and these watches, especially with the new models which have GPS functionality and versatility at the core of the designs, are always going to be aspirational to me. Now I should admit I do not have the spare cash lying around to possibly pull the trigger on a purchase like this, but many of you reading will, and with money it is all relative isn't it? What is expensive or cheap will vary person to person.
So therefore I considered it my duty to let you know that PGA TOUR Superstore currently sells several TAG watches, including the E4 Connected Calibre Golf Edition. It is my duty because these watches are actually harder to find than you might think, so I have included a couple of links below on the model we tested a year or so ago.
Now I am not just writing aimlessly about these products, at Golf Monthly we have actually tested TAG Heuer golf watches before and the performance is very good indeed. As previously mentioned, Deputy Editor Joel Tadman got his hands on the E4 back in 2023, and it came oh so close to getting a perfect, five stars out of five grade.
The model worn by Tommy Fleetwood as a TAG ambassador, the E4 got heavy improvements from the previous model which came out in 2022. These include the new automated shot-tracker, redesigned software and an all new buckle with magnetic ball marker built into the strap. It was also easier to control the watch’s golf functions, plus you now get high-resolution 2D maps showing hazards and distances on more than 40,000 golf courses around the world. Speaking of which the display itself is crystal-clear and looks fantastic, whilst the GPS functionality, and general usability of the watch was reasonably simple. In terms of battery life you get 5+ hours of full golf shot tracking, which is one of the longest we’ve tested and 30 percent more than the prior version.
The Driving Range feature is a very cool one that sets this watch/app experience apart. Furthermore, the fact that drives are tracked automatically now using the watch’s accelerometer and gyroscope to mark your tee shot and then subsequent shot, makes it more seamless to collect the data it requires.
Then as you play more and the data accumulates, you will be able to see where previous shots have landed, and you will be able to use the data to decide on which clubs work best on each shot. This optimizing of strategy really does set the E4 apart. Ultimately, if cost is no issue to you, this is undoubtedly one of the best golf watches around that has plenty of unique features for golfers to benefit from. Of course if budget is a crucial concern, then take a look at our guide on the best value golf watches as well.
