
OpenAI is tapping into the e-commerce space as the company has launched instant checkout, a feature that allows you to buy products directly inside the chatbot. As of now, the company has integrations from Etsy and Shopify, which are powered by the Agentic commerce protocol built in collaboration with Stripe. The best part is that OpenAI is open-sourcing it for developers and merchants.
We’re introducing the Agentic Commerce Protocol, an open standard co-developed with @Stripe that enables programmatic commerce flows between users, AI agents, and businesses. https://t.co/RGA8gnvSFG
— OpenAI Developers (@OpenAIDevs) September 29, 2025