Starting March 7, you'll be able to purchase the Oura Ring and the brand's complementing accessories through Oura's new storefront on Amazon. The smart ring starts at $299 and is available in a variety of sizes, styles and, metallic finishes.
Despite the popularity of Oura's fitness-tracking ring, you've been limited to shopping via Best Buy or directly through Oura's website. While those options haven't stopped the Oura Ring from being the leading smart ring on the market, Amazon is the world's largest online retailer and preferred e-commerce destination for millions of shoppers.
