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Motor1
Motor1
Business
Adrian Padeanu

You Can Buy a New Toyota Mirai for Half the Price

When the automaker admits one of its products has "not been successful," you know there are deals to be had. Toyota is trying to lure people into buying the slow-selling Mirai by shaving off a whopping 49 percent from the hydrogen sedan's original price tag. The Limited trim is now $33,000 cheaper than the MSRP of $67,115. Cars Direct got a hold of a bulletin sent to dealers, and this discount is confirmed on Toyota's website.

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