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The Guardian - UK
The Guardian - UK
Business
Tara Conlan

‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities

GK Barry Grace Keeling TikTok Rylan Clark
Grace Keeling holds her hands under her chin and smiles as she looks off to the side
Grace Keeling, known online as GK Barry, has 3.5m TikTok followers. Photograph: Brett Cove

TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said.

Record numbers of young viewers are switching off traditional television in favour of short-form content, according to the media regulator, Ofcom, with Enders Analysis suggesting a 30% decline in 16- to 34-year-olds watching TV shows with their parents over the last 10 years.

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