
Like all of Rihanna’s business ventures, Fenty Beauty was founded on the premise of diversity. The popular beauty brand creates makeup suitable for all skin tones, markets to all genders, and is conscientiously inclusive in its advertising campaigns. Plus, its highly pigmented products are celebrated for being fun to use. One of the most popular among the brand's offerings: The shimmery, flattering Gloss Bomb Universal Lip Luminizer in Fuschia Flex, a shade that just made a comeback after being absent from the brand’s offerings for months.