Well, where to start? In the long list of bizarre product branding tie-ins there have been some notable releases that have made us shake our heads in disbelief, but this one may just take the dunked biscuit. Yorkshire Tea, maker of teabags and tea-related paraphernalia in the UK, has added two new additions to its online store and, I can't quite believe I'm typing this, but they're gaming controllers. Specifically, a PlayStation 5 controller and an Xbox model, both resplendent in honest-to-goodness Yorkshire Tea branding complete with a pastoral scene featuring a sheep.
According to the product page this association came about via a tweet (is that what we're still calling them these days?) from controller designer POPeART, who was keen to show off a design he'd been working on featuring Yorkshire Tea's branding. A few Zoom meetings later and here we are, gazing with wonder upon the end result.
