How a company conducts itself online can tell you a lot about its values. Sometimes, marketing campaigns that sound good on paper can backfire. Immensely. Indian home salon service company YesMadam is being called tone-deaf and is facing enormous backlash on Linkedin, in the media, and elsewhere on the internet after a supposed PR stunt went very wrong.
In a “leaked” email in a social media post, the company pretended to let go of all its employees who reported feeling overly stressed on a survey. This started a huge discussion about workplace stress, business leadership, as well as the limits of such online marketing ideas. Scroll down for the full story, including an update from YesMadam, and the internet’s reactions to the entire bizarre situation.
Bored Panda has reached out to YesMadam for clarification and further comment, and we’ll update the article as soon as we hear back from their team.
