The 90s are calling, again. The latest nostalgic resurrection? Chocolate-brown lipstick. Once the shade of Kate, Naomi and Christy circa 1995—and, let’s be honest, our own school-disco staple (Rimmel Heather Shimmer, anyone?)—is now back in rotation. Only this time, it’s Lily James, Mia Goth and Hailey Bieber giving the shade a modern, grown-up edge. The new brown is cooler, softer, and actually flattering. "Brown has evolved into the modern nude more inclusive, more dimensional," explains Lancôme artist Juan Ballester Valdivia. It adds warmth and depth that lands right between cosy and confident. Scroll TikTok and you’ll find it everywhere: soft chocolate tints, glazed caramels, mocha glosses. The hashtag 'brown lipstick' has over seven million posts and counting.
