Gen Z has grown up in a world dominated by curated algorithms, AI responses, and audiobooks. Despite the overwhelming pressure to be chronically online, this generation still enjoys slowing down and reading, whether it's a Substack article on their daily commute, a romance novel on the Kindle they take everywhere, or a #BookTok review of the film adaptation of their favorite book. No matter what, Gen Z continues to integrate reading into their digital-forward lives—and they do so in style, of course.
So, you can imagine our excitement when Coach announced a dream collaboration for Gen Z readers and fashion lovers. The beloved brand has officially partnered with Sunnie Reads, a book club from Reese Witherspoon's Hello Sunshine, made by and for Gen Z readers. Sunnie Reads celebrates self-discovery and builds community through immersive storytelling experiences for young women everywhere.
