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The Guardian - UK
The Guardian - UK
Entertainment
Keith Stuart

Pushing Buttons: Yes, E3 was a hot mess, but it had a magic you can never replicate on a live stream

Crowds at the opening day of E3 in 2019.
Crowds at the opening day of E3 in 2019. Photograph: Mike Blake/Reuters

It seems very likely that the biggest event on the video game calendar for the past 25 years, E3, is finished.

The announcement last week that the 2023 event had been cancelled wasn’t met with a huge amount of surprise in the industry – it’s enormously expensive to exhibit on the show floor, it’s a major commitment for development teams (already stretched by the pandemic) to provide playable demos, and the introduction of digital-only events such as Nintendo Direct and PlayStation State of Play has shown that it’s possible to reach global audiences without having to pay anywhere between $20,000 and $1.5m for a big booth amid the horrible expanse of downtown Los Angeles.

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