Fans of The Bear, men, muscles, underwear and general sexiness, rejoice! Jeremy Allen White has fronted the latest Calvin Klein underwear campaign, and the freshly released images are... sizzling.
White has become the newest ambassador for the iconic underwear section of the brand, lending his arms, legs, abs and face to the Spring 2024 campaign, which is shot by Mert Alas on the rooftops of New York City.
A native New Yorker himself, Allen White has cemented himself as the man of the moment in recent years thanks to his role in Chicago kitchen-based series The Bear, in which he plays Carmen 'Carmy' Brezatto, a chef near breaking point. The arms of his starched white t-shirts can surely empathise.
Allen White's fame is only set to grow in 2024, with his role in The Iron Claw receiving further awards buzz, and his budding relationship with Spanish pop singer Rosalía placing the stylish pair firmly in the public eye.
This Calvin Klein campaign is just the latest step in his journey to world domination — with Carmy's body set to dominate the skylines in a series of stills and videos that "showcase [Allen White's] connection to the city and amplify his empowered energy," according to the campaign.
Allen White joins the long list of legends who have fronted Calvin Klein underwear campaigns, including Kate Moss, A$AP Rocky, Mark Wahlberg, Naomi Campbell, Michael Jordan and fellow It-boy of the moment, Jacob Elordi.
This also marks Allen White's first major brand ambassadorship since his career skyrocketed, although the actor is unintentionally associated with a number of brands due to his portrayal of accidentally-trendy chef Carmy in The Bear. From Dickies workwear trousers to Merz b. Schwanen white tees and Thom Browne chef's whites, Calvin Klein is just the latest hot brand association to be added into Allen White's arsenal.
Carmy's keeping in classy, even when he's in his undies. Perhaps we have a couple of waistband product placement shots to look forward to in The Bear season three.
