Microsoft turbocharged Bing with the injection of OpenAI’s ChatGPT in February and saw daily active users climb past 100 million a month later. Now, the company has confirmed it’s “exploring” how to integrate adverts into the chatbot experience.
“Yes, ads will show in the new Bing, specifically in chat (as they do in the traditional search results),” Caitlin Roulston, a director of communications at Microsoft, told The Verge. “Since the new Bing is in preview, there may be some variability in how it’s currently showing up. We’re still exploring new opportunities for ad experiences and will share more over time.”
