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Birmingham Post
Birmingham Post
Business
Andrew Arthur

Yeo Valley’s private equity arm backs snack brand deal

Yeo Valley’s venture capital fund has backed snack business The Curators with its latest acquisition. The group has added start-up brand Cheesies to its portfolio for an undisclosed sum.

Yeo Valley Associates, the North Somerset organic dairy firm’s private equity arm, had previously invested in baked cheese crisp purveyors Cheesies, which since its formation three years ago has gone on to achieve listings with national retailers.

As part of Cheesies’ deal with The Curators, which sells a range of high protein and vegetarian snacks, Yeo Valley Associates has put a further, undisclosed amount into the newly combined business.

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