When it comes to showbiz, outrageously white, square-straight fake teeth have long been a way of life, like on-set divas and inappropriate auditions. It’s a look that moved far beyond Hollywood, where crooked bites and discoloured canines have been replaced with luminous veneers worthy of their own reality TV show. However, change is afoot and the plastic set is out. Now, there’s a new tribe of teeth in town. Welcome to The Rich Girl Smile.
While pearly white perfection might still be the holy grail for wannabe influencers, for those truly in the know there’s no bigger sign of wealth than a little imperfection. “The Rich Girl Smile is all about seeing people turn away from the big, white, obvious Hollywood smile of the 80s, and seeking smiles that are bespoke to the individual,” says Dr Sam Jethwa, founder of Bespoke Smile and vice president of the British Academy of Cosmetic Dentistry, aka the man responsible for de-perfecting the teeth of the rich and famous.
