SICK AND TYRED?
Clubs have returned for pre-season at shiny training complexes out in the sticks with perfect pitches, large gym facilities, fitness coaches and sports scientists. Soon they will be whisked off for tours to lovely sunny countries, getting themselves ready for the start of the campaign. We are shown them in professional settings, looking happy to be back at work and without an ounce of extra fat picked up from a summer of excess. Show-offs. Fun-loving social media disgrace types lap up this coverage as their heroes show off new branded gear sponsored by companies with names like [email protected], so they can tell rivals that their club have the fittest players in the league. Football Daily even saw some actual footballers in the hotel gym at 8am in the morning (as we trudged ingloriously back from a night out).