
2024 is around the corner, meaning that the presidential campaign will dominate the U.S. public agenda. And Latinos are playing an increasingly relevant role, already comprising close to 20 percent of the population and over 14 percent of eligible voters in the 2022 midterm elections.
In this context, messaging aimed at this demographic will play a key role. In The Latin Times' year in review, we look back at interviews with political officials, a Democrat and a Republican, to understand their priorities at the time of appealing to the largest amount of voters possible.