Carrie Bradshaw strutting around with a Fendi Baguette in Sex and the City (1998-2004), Britney Spears’ uniform-inspired outfit in the popular music video ‘...Baby One More Time’ (1998), and coming-of-age teen drama shows and movies such as Clueless (1995) and Mean Girls (2004) had two things in common: they defined the Y2K aesthetic, and all of them paint a distinct memory of the of the late ’90s and early 2000s. Even though the era was synonymous with Von Dutch trucker hats, XXL buckles on belts, and platform footwear — it also gave us some of the biggest pop culture moments that influenced the style of millennials.
Fast forward to GenZers today who have latched on to the Y2K trend and are treating it like their own. With over 16 million views under the hashtag #2000saesthetic on TikTok it is clear that the younglings are loving the throwback aesthetic.
