STAMFORD, Conn.—While Charter has done much better than other major pay TV operators in retaining video subs, the company has announced a major shift in its video strategy that it hopes will help it thrive in a streaming, cord-cutting landscape.
Building on the announcement last year of a joint venture with Comcast to create the Xumo streaming platform, Charter is now planning to use Xumo as “our go-to-market platform for new video sales,” according to Chris Winfrey, president and CEO, Charter Communications.
