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Xochitl Gomez Named Hot Topic's Chief Style Officer For Social Collision

A shopper enters the Hot Topic store during Black Friday deals at the Roosevelt Field mall in Garden City

Xochitl Gomez has had a remarkable start to 2024, culminating in her recent success on the Dancing with the Stars Live tour alongside partner Val Chmerkovskiy, where they clinched the Mirrorball Trophy for season 32. Building on this triumph, Gomez has ventured into the world of fashion as Hot Topic's inaugural Social Collision Chief Style Officer.

Her collaboration with Hot Topic began last July when she starred in and styled the brand's back-to-school campaign. Now, she is taking on a more hands-on role by co-designing and marketing collections for Social Collision, Hot Topic's punk-inspired in-house label. The first collection is set to launch this spring, promising a blend of the brand's classic aesthetic with Gomez's fresh perspective.

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