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Xochitl Gomez Named Hot Topic's Chief Style Officer For Social Collision

A shopper enters the Hot Topic store during Black Friday deals at the Roosevelt Field mall in Garden City

Xochitl Gomez has had a remarkable start to 2024, culminating in her recent success on the Dancing with the Stars Live tour alongside partner Val Chmerkovskiy, where they clinched the Mirrorball Trophy for season 32. Building on this triumph, Gomez has ventured into the world of fashion as Hot Topic's inaugural Social Collision Chief Style Officer.

Her collaboration with Hot Topic began last July when she starred in and styled the brand's back-to-school campaign. Now, she is taking on a more hands-on role by co-designing and marketing collections for Social Collision, Hot Topic's punk-inspired in-house label. The first collection is set to launch this spring, promising a blend of the brand's classic aesthetic with Gomez's fresh perspective.

Gomez's affinity for Hot Topic dates back to her childhood, where she embraced her artsy and grungy style influenced by her mother's wardrobe. This early connection with the brand made her transition into the role of Chief Style Officer seamless and natural.

The collaboration between Gomez and Hot Topic is described as super collaborative, with the actress infusing her Gwen Stefani-inspired style into the collection. Expect to see edgy clothing adorned with chains, studs, and bold patterns, reflecting the diverse aesthetics of Gen Z teens.

Through her work with Social Collision, Gomez aims to empower individuals to embrace their unique style without hesitation. She encourages everyone to express themselves through fashion and to wear what makes them feel confident and authentic.

To stay updated on Xochitl Gomez's collections for Social Collision, fans can visit Hot Topic's website and follow the brand on TikTok and Instagram.

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