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Windows Central
Windows Central
Technology
Adam Hales

Xbox’s Sarah Bond addresses 30% margin rumors — reveals “People who play XPA play 20% more”

Sarah Bond Xbox Microsoft Fortune Magazine Windows Central
Sarah Bond, President of Xbox .

In a recent interview with Fortune Magazine, Sarah Bond sat down with Katharine Gemmell to discuss the future direction of Xbox and how the platform continues to evolve. The conversation touched on leadership, strategy, and how Xbox is responding to shifting player habits across console, PC, and cloud.

During the interview, Bond pointed to stronger player retention among those using Xbox Play Anywhere (XPA), citing higher engagement. However, at the same time, Bond has avoided directly commenting on questions around the widely reported 30% profit margin target, instead framing Xbox’s priorities around balancing long-term growth, player behavior, and business health.

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