Xbox's Europe, Middle East, and Africa marketing director says the company needs to work "really hard" against its competition - namely, PlayStation - which he claims is "blessed with marketing funds" that his team doesn't get.
In a new interview with Marketing Weekly, EMEA marketing director Michael Flatt says that the company has to be "quite scrappy" to secure marketing investment, which is very surprising when you consider it's owned by Microsoft, which just last year spent $68.7 billion to acquire Activision Blizzard. However, perhaps it's expenses like these that Microsoft chooses to prioritize, as Flatt hints that the team has to be "quite tenacious to fight for funds that would probably go somewhere else."
