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Windows Central
Windows Central
Technology
Richard Devine

'Xbox PC' branding appears to have shifted to 'Xbox on PC' — a subtle change but one that makes way more sense

Xbox Microsoft The Verge
Grounded 2 trailer end screen showing new Xbox on PC branding.

Has Microsoft finally settled on the best branding for its gaming efforts on PC? With the latest small, but effective change, I think they might have finally found it.

As noticed by The Verge, popping up now is the newest branding, "Xbox on PC" which replaces the artist formerly known as "Xbox PC." The word "on" has been added, but I think that makes a crucial definition much clearer.

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