Everyone loves the Spider-Man series that Insomniac has been working on for the past few years. Wildly enough, it’s partially happening cause Xbox turned Marvel down.
An excerpt from Steven L. Kent’s 2021 book The Ultimate History of Video Games Volume 2 (spotted by ResetEra and VGC) reveals that Marvel Games wasn’t happy with the reception of Activision’s various Spider-Man titles. According to Marvel Games head and executive VP Jay Ong, Activision asked, “So what are you going to do with this IP after you get it back?” during the contract termination process. “I’m going to find a better home for it,” Ong said. To which Activision replied, “Good luck finding your unicorn.”