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PC Gamer
PC Gamer
Lincoln Carpenter

Xbox marketing takes embarrassing turn with new Call of Duty ads loudly disclaiming 'NOT ON XBOX GAME PASS THIS YEAR'

DMZ 2.0 - Soldiers.

In its recent history, Xbox has accomplished few esteemed deeds worth commemorating. Even as it attempts to pivot into a new era under new CEO Asha Sharma, it's still suffering from the fallout of a persistent strategic malaise, having achieved little more in the current decade than acquiring a sizable chunk of the games industry just to lay it off, spinning up a games subscription service that served as a division-wide money pit, and briefly insisting that everything is an Xbox before realizing that gave everyone a reason not to own an Xbox.

Now, as its new leadership seems poised for another round of sweeping layoffs and studio closures, Microsoft's gaming division has released a set of Call of Duty: Modern Warfare 4 ads—spotted by Resetera user CloseTalker—that distill its years of dysfunction into one embarrassing disclaimer: "NOT ON XBOX GAME PASS THIS YEAR."

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