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Tom’s Guide
Tom’s Guide
Technology
Tony Polanco

Xbox isn’t dead yet — here’s how the gaming brand can make a comeback

Xbox Microsoft Nintendo Sega Asha Sharma Sarah Bond EA Play Sony Ubisoft Xbox Game Studios
Xbox Game Pass cloud gaming titles shown Xbox controller and Xbox Series X titles.

In case you’ve missed the news, Phil Spencer has retired from Xbox, and Sarah Bond has departed. New CEO Asha Sharma and freshly minted Chief Content Officer Matt Booty will now run Microsoft Gaming. It’s a huge shakeup, to say the least.

While this news is shocking (gotta love that late Friday news dump!), I can’t say I’m totally surprised. The Xbox brand has been in a slow-motion decline since the Xbox One’s announcement in 2013. Who can forget the always-online disaster, the Kinect fiasco, and the $399 PS4 memes?

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