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Steven Wright

Xbox is eating up console market share, at least according to Xbox

In the ever-shifting conflict that is the console war, new fronts open and close, and unlikely alliances are struck between bitter foes.

Recently, it seems that Xbox has managed to gain ground on its ancestral enemies — that is, of course, if you take Microsoft's word for it. In a call to investors, Microsoft CEO Satya Nadella said that Xbox has increased its market share globally, though it did not say by how much, or what other company lost ground. (You can probably guess which one it is, though.)

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