Xbox Game Pass doesn't have many friends left. Once Microsoft made Game Pass Ultimate 50% more expensive in 2025, fans declared themselves betrayed, and even Xbox co-founder Laura Fryer was shocked by the company's apparent allegiance to "greed over gaming." Former Sony Interactive Entertainment America CEO Shawn Layden now thinks Xbox should just let the floundering subscription service die with dignity, but new Xbox lead Asha Sharma seems to want more time.
This tension between old and new gaming guards unfolded as a LinkedIn drama, as it was always destined to. Layden commented on a post by games industry researcher (and friend of GamesRadar+) Joost van Dreunen sharing that Sharma, in a leaked memo to Xbox staff, agreed, "Game Pass has become too expensive for players." Layden's solution is to smother it with a pillow.
