In a level of transparency we rarely see, Xbox Chief Strategy Officer Matthew Ball, who only joined the company relatively recently, revealed the impact of Xbox's controversial 50% Game Pass price increase during an interview with The Game Business' Chris Dring.
I'm sure Xbox fans are all familiar with the topic by now. Nevertheless, last year, Game Pass Ultimate jumped to $29.99 per month, with the inclusion of Call of Duty helping to justify the higher price point. As many now know, that approach wasn't sustainable.
