In case you had managed to forget, it’s the Xbox 25th Anniversary this year. Between the whirlwind of Phil Spencer officially stepping down last month and the unceremonious death of the "This is an Xbox" campaign under new CEO Asha Sharma, it’s certainly been easy to lose track of the celebration.
But for those of us who still have a soft spot for that chunky black box from 2001, there's some good news. Xbox has just dropped a fresh collaboration with 73Studio, bringing a retro-inspired aesthetic to a new line of gear. There's four items in this drop, ranging from graphic tees to a heavyweight zip hoodie, all leaning heavily into that OG Xbox DNA.
