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Technology

Sean Endicott

Xbox co-founder now leads mysterious 'ZeroOne' team at Amazon

Amazon Xbox Panos Panay Microsoft CNBC

Amazon Echo speaker with an Xbox Series S.

Amazon has a new team that will focus on "breakthrough" consumer products, and that team will be led by the co-founder of Xbox. The ZeroOne team includes members based in Seattle, San Francisco, and Sunnyvale, California, according to CNBC, and works on both hardware and software.

J Allard is Vice President of ZeroOne, as listed on his LinkedIn profile. Allard has been with Amazon since September 2024, but we now know a bit more about his VP role.

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