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Windows Central
Windows Central
Technology
Adam Hales

Xbox admits some exclusives will sell fewer units but promises a steady pipeline of games

A photograph of Matthew Ball, Xbox's new chief strategy officer.

In a recent interview, The Game Business's Chris Dring sat down with Xbox Chief Strategy Officer Matthew Ball, and to say he didn't pull any punches would be an understatement. However, Ball arrived prepared, offering some surprisingly candid insights into Xbox's future, along with a much clearer picture of the company's long-term vision.

Rather than beating around the bush, Dring asked a question that Xbox fans have been raising for months: “What games are going to be console exclusives going forward?” When asked exactly that, Ball had plenty to say: "We have an internal framework and a strategy that we're using to approach exclusives on and off-platform..."

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