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The Conversation
The Conversation
Denitsa Dineva, Lecturer in Marketing and Strategy, Cardiff University

X users will need protection after the 'block' feature is removed – here's why businesses are better than people at moderating negative comments

X Elon Musk Twitter Inc.
Evolf / Shutterstock

In a recent post, the owner of X, (formerly Twitter), Elon Musk, announced his plans for the social media platform to remove its blocking feature, except for in direct messages.

Users are concerned that this change in the platform’s content moderation will lead to a rise in hostile and abusive content, leaving those on the platform unable to protect themselves from its consequences.

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