Major advertisers like Disney, IBM and Apple are still withholding ad dollars from Elon Musk’s X two weeks after its owner endorsed an antisemitic tweet and two days after he launched an expletive-laden tirade to describe his feelings about the pull back. Marketing agencies are pulling back from it as well. In response, X has said it plans to attract smaller and medium-sized businesses to prop up its income.
“Small and medium businesses are a very significant engine that we have definitely underplayed for a long time,” a statement given by the company to the Financial Times on Friday reads. “It [was] always part of the plan – now we will go even further with it.”
