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Fortune
Fortune
David Meyer

X’s rivals prepare to make decentralized social media the new norm

The Meta - Threads logo is being displayed on a smartphone with Threads visible in the background (Credit: Jonathan Raa—NurPhoto via Getty Images)

Meta’s Threads has finally launched here in the EU. “Welcome everyone,” says Zuck. The launch “could create problems with EU regulators,” says The Verge, but even I don’t want to write about that subject every day, so let’s focus on the service itself.

The launch is only the latest element of a flurry of Threads activity in recent days. Last week, Threads started rolling out tags worldwide following a test in Australia. Yesterday, Instagram chief Adam Mosseri announced in a post that is no longer available that Threads (which is still tied to the more venerable picture-sharing service) will get dedicated fact-checking next year, which will be packed with elections everywhere from the U.S. to the EU to India. “We currently match fact-check ratings from Facebook or Instagram to Threads, but our goal is for fact-checking partners to have the ability to review and rate misinformation on the app,” he wrote.

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