Nikita Bier, the head of product at Elon Musk's X, has turned Meta's plan to lift flagging staff morale with better office snacks into an open recruitment pitch, telling 'neglected' engineers that his company will beat whatever snack budget their employer can offer.
In a post on 18 June that drew more than 1.3 million views, Bier wrote: 'Neglected Meta employees: X is hiring web and data engineers & scientists. We will match or even exceed any snack budget offer.' He told software engineering candidates to put the word 'snacks' in their applications.