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Chicago Sun-Times
Chicago Sun-Times
National
CST Editorial Board

X marks the flop? Killing Twitter’s iconic blue bird is Elon Musk’s latest folly

This combination of pictures shows the old Twitter logo, displayed on a smart-phone screen in 2019, and a picture taken on Monday, showing the new Twitter logo rebranded as X. (Getty)

Twitter’s iconic blue bird has flown away. Or rather, our feathered friend was put out to pasture along with the once-thriving social media platform’s highly recognizable name.

Rebranding the company “X” is the latest bird-brained idea from Elon Musk, who has been busily clipping Twitter’s wings ever since he bought the business for $44 billion last year.

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