Linda Yaccarino has become something of a modern-day Sisyphus figure at X in recent months, doomed to push the revenue boulder up a hill only for Elon Musk to knock it back down again.
Just as the X CEO seemed to succeed in luring back a few big-name advertisers to the loss-making social media platform, her company’s owner cost her a reported $75 million in lost sales by endorsing an anti-Semitic conspiracy theory that scared them away again.
