The WWE has for the past few years charged premium prices for its live events, but recent remarks from President Nick Khan suggest the rise in ticket cost wasn't simply market-driven, rather it was a conscious business strategy. Khan revealed that ticket price hikes combined with a deliberate reduction of non-televised events are part of a much bigger plan to build scarcity and lift revenue. But while the numbers show the company is performing strongly, a growing uproar among fans shows two bitter truths: declining ratings and dropping attendance for shows like WWE SmackDown. This indicates that the strategy may already be facing cracks.
