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The Independent UK
The Independent UK
National
Michelle Chapman

WWE continues to expand its social media reach with Royal Rumble

WWE Royal Rumble IShowSpeed
WWE-Royal Rumble - (WWE)

WWE continues to expand its social media reach as its successful blend of wrestling and celebrities took center stage at its Royal Rumble premium live event over the weekend.

The sports entertainment company said Monday that this year's Royal Rumble set a record for most social video views in the event's history. An encounter in the ring between wrestler Bron Breakker and popular streamer IShowSpeed became the most-viewed Royal Rumble social post of all-time, with more than 300 million social views in less than 24 hours.

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