WWE and UFC parent company Endeavor have officially agreed to a merger.
Endeavor now plans to form a multi-billion dollar live sports and entertainment company with WWE and UFC. The deal values WWE at $9.3 billion and UFC at $12.1 billion, bringing the two combat sports brands together under a new publicly traded company, with Endeavor holding a 51% controlling interest and WWE shareholders in control of the remaining 49%. The new company, which has yet to be named, will trade under the ticker symbol “TKO.”
In a press release, Endeavor CEO Ari Emanuel noted that he sees endless opportunity by adding WWE to his portfolio.
