
“Flawless and stunning.” That was how I described the very first Siri demonstration I saw 13 years ago at the iPhone 4S launch in Apple’s original One Infinite Loop headquarters.
It was a momentous unveiling that was quickly overshadowed by Steve Job’s tragic death from cancer just a day later. But before that news broke, we were digesting multiple significant Apple developments: It was Tim Cook’s first product launch as CEO (I recall that though his approach was very un-Jobs-like, he seemed perfectly at ease). We expected an iPhone 5, but Apple surprised us with the iPhone 4S. It seemed like a half-measure. However, the “S” meant more than “Second.” It was for “Siri,” Apple’s brand-new “Intelligent Assist.”