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The Guardian - UK
The Guardian - UK
Entertainment
Andrew Pulver

Wuthering Heights, Michael Jackson and the ‘Trump effect’ – will 2026 see the end of the ‘woke’ blockbuster?

a star for Donald Trump star at the Hollywood Walk of Fame in Los Angeles.
Making his mark … a star for Donald Trump star at the Hollywood Walk of Fame in Los Angeles. Photograph: Bumble Dee/Alamy

It’s fair to say that Hollywood is in crisis, or at least in transition. Studios getting taken over, culture wars all over the place, and gen AI rearing its head. The last thing they need is an interventionist president determined to wage war on the entertainment industry, as well as no doubt extracting what value he can. Donald Trump, as we know, is very interested in the movie business: in his pre-politics days, he made dozens of appearances in films, as well as on TV. It seems very likely that he’s eyeing a place at Hollywood’s top table after he leaves office (presuming he does).

Perhaps that’s what is behind his most spectacular recent intervention: demanding, and getting, a fourth Rush Hour movie from the new owners of Paramount Pictures, the studio that was recently taken over by David Ellison, son of Larry, one of Trump’s key allies. Coincidentally, Trump’s son-in-law Jared Kushner is one of the funders of Paramount’s subsequent bid to derail Netflix’s takeover of Warner Bros, with Trump himself suggesting he might influence US corporate regulators to prevent the Netflix deal from going ahead. And of course, in the background, is Trump’s threat of non-specific “tariffs” on the film industry, ostensibly aimed at keeping movie production inside the US. But, arguably, this could also be a way of keeping Hollywood’s top executives nervous and pliable.

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