Wurl’s top executives argue that the transition from cable TV to streaming will be completed within the next five years, which will make for interesting trends in 2024. Here are the top predictions from three executives for 2024 and beyond:
“I predict that within the next five years, the transition from cable television to streaming will be complete,” explained Ron Gutman, CEO. “Despite enormous shifts in the Connected TV space, we’re still currently only halfway through this migration. In the beginning, the focus was on moving content to streaming. The next phase as we head into 2024 will be about moving viewership, where the growth is still ahead of us.”
