Those in charge of the Women’s Super League plan on making it the first billion-pound women’s football league in the world, according to its chair, Dawn Airey.
Speaking in the buildup to the new WSL season kicking off on 1 October, Airey said the intention is to hit that revenue target within a decade. “The whole of women’s sport globally [generates] a billion dollars in revenues, from sponsorship and gates, a billion dollars in revenue globally. Men’s sport gets half a trillion. That’s an enormous difference and it shows the enormous potential for women’s sport, and women’s football in particular,” said Airey, who is also chair of the Women’s Championship.
