Sky Sports and the BBC have agreed a new five-year, shared domestic broadcast rights deal to show almost every Women’s Super League match live on television from the 2025-26 campaign.
The value of the deal is undisclosed but the Guardian understands the rights fee is worth approximately £65m across the duration of the five seasons, plus production costs, taking the broadcasters’ total investment in the women’s game to comfortably over £100m. The new agreement represents a huge increase on the current deal, which is understood to be worth in the region of £7m-£8m a season.
