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Birmingham Post
Birmingham Post
Business
David Laister

Wren's successful Stateside expansion to see eight-store $30m injection in 2022

Wren Kitchens is continuing its US expansion with a £23 million investment in eight new mega stores this year.

The Humber giant crossed the Atlantic in 2020, and has just opened its third showroom in the Northeast region.

Now 500 more jobs are to be added to the 200 now employed Stateside, as manufacturing, transport and administration are all kept in house just like the UK model.

Read more: Howdens launches £250m share buy-back after posting record results

Locations in New York, Pennsylvania and New Jersey will now be added, with Selden NY, Wilkes-Barre PA and Lawrenceville NJ all lined up this summer.

It follows the addition of Levittown NY to Connecticut’s Milford and Newington.

Raf Klimek, Wren Kitchens’ manufacturing and logistics director, said: “We’ve brought a unique concept to the American kitchen market for the very first time and it’s proving successful.

“The Northeast coast is a prime location for Wren in terms of connectivity, making it the perfect platform to continue our exciting expansion plans.”

As the business closed in on 100 stores in the UK, Barton-based Wren opened its first ever kitchen showroom in Milford in November 2020.

It invested almost £12 million in a 252,000-sq ft manufacturing and headquarters facility in Wilkes-Barre, where it will now add a showroom.

Levittown, on Long Island, became Wren’s 108th outlet. Alongside the actual-size displays and ranges within the new concept stores, sit comfortable design desks, virtual reality studios, children’s play zones, coffee areas and even dog parks.

Just named National Retailer of the Year by the British Institute of Kitchen, Bedroom and Bathroom Installation, while a £120 million manufacturing expansion at Barton completes.

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