A family-run budget store in Gateshead has became an overnight sensation, due to their quirky social media posts which have brought punters far and wide wanting to make the most of their daily 'dirt cheap' bargains.
Poundzone Wrekenton ran by father and son Graham and Lewis Smith has recently seen a massive rise in business due to their viral social media clips posted to their official Facebook page - in which the two walk endlessly around the shop telling viewers of their fantastic daily deals on offer.
The store located on Wrekenton Row, Gateshead, has also attracted fandom from viewers around the world - accumulating over 20,000 followers on Facebook alone.
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The store specialises in bargains that punters won't find elsewhere on the high street - allowing local residents and often even those further afield to make the most of their money in an area that's been struggling for the past four and a half years.
And shopkeepers aren't just selling unbranded budget items either - there are big name brands like Cadbury, Nestle and McVities on offer to name a few.
Some of the dazzling deals on offer this week include four Caramilk bars for £1, Swizzles candles for a pound each, multi-boxes of Ariel pods for £3, and limited edition boxes of Kellogg's cereal for just 99p.
However, undercutting other big name retailers surely takes a toll on the store itself, so how are Poundzone able to break even let alone make money? - Considering they're axing profit margins.
We sent reporter Aaron Morris down to the store to find out first hand.
When asked about how the business manages to make money despite low-balling themselves, co-owner Graham Smith, said: "In the past I had a wholesale business, and we had so many good contacts there.
"We thought, we can give the public some really good offers because we can cut wholesale price out, so we thought we would do that to retail - and that's what has made us successful.
"We have to make a profit because we have a business to run, but we work on very small profit margins.
"That's why we've got to turn a lot of stock over.
"We don't work on inflated profit - that's where our saving comes from; When we get a deal, you get a deal - we pass it on.
"If we worked on high margins the sales would go down, and we wouldn't be the type of store that we are."
Graham also noted the importance of giving local residents access to premium goods at a cut price, allowing those who are on a tighter budget than others to still purchase top brand goods.
He added: "It's very important, it's great for the community.
"So many people on a regular basis thank us - which we're grateful for, because it means that we are doing our job correctly.
"There's a lot of hard work involved in it, you can have 5 O'clock in the morning starts, you can have half past eight at night finishes, but when you get someone who comes into your store and says 'this is what Wrekenton has needed, you're doing a great job' - that gives us a lot of satisfaction."
With thousands of views on many of their popular videos, the duo have seen visitors from outside of the area coming to grab a bargain, with many of them asking for mementos from the men behind the business after purchasing snacks.
One of whom is Matthew Preece, a 27-year-old who travelled all the way from Consett to grab a deal after seeing their videos emerge online.
Speaking to Chronicle Live, he said: "I'd seen all of the videos, and it's been a point of discussion within my friendship group as a bit of a laugh, so I thought I would go down and check out the deals they have on.
"Everything down there is a deal, the whole shop is packed out with special offers - I got five Twixes for £1 as well as some multi-packs of crisps which had my eyes bulging out - I just couldn't believe how cheap everything is.
"The owner was a really nice guy as well, he was more than happy to have a chat and take photos with myself and other customers who wanted them."
Matthew also spoke of how he has friends worldwide who find themselves engrossed in the viral videos posted to social media, eagerly anticipating the newest footage emerging by the day.
He added: "I've got a friend who lives in Amsterdam who I talk to quite often and he also watches the videos and has a good laugh, it's really good craic.
"He was tempted to get the t-shirt they've just released if they're shipping internationally.
"While I was down there too, there were some people next to us who have a son who lives in China who has seen the videos as well, it's just amazing how such a small shop can get attention from all over the world."
Graham and Lewis just this week have also launched merchandise in the form of white t-shirts sporting their famous slogan reading 'when we get a deal, you get a deal' - also showing the famous Poundzone logo.
And following suit alike the rest of their shop, the t-shirt mementos on offer have also been reduced in price to just £15 when purchased in store - as they respectively cost £16.99 online.
In a video announcing the merchandise drop, Lewis also added that this is just the beginning for Wrekenton Poundzone, with more clothing following suit if they're successful in their initial campaign.
He said: "Now, this is the start of it, we'll see how it goes.
"We've got a few other designs, in the office there - we're toying with a few ideas so we'll see how these go, there's more in the pipeline."
And the lads are off to a budding start with orders flying in across the country respectively - with one customer travelling up to the North East from Leeds to cop a shirt for his son.
Graham added: "We did have a person drive from Leeds yesterday for one shirt.
"They rang up and asked if we had a large in stock and asked us if we could keep it - although we don't usually reserve stock they were coming all that way.
"We said to them; 'look it's £15 online plus your postage and packaging, that'll be much less expensive than driving up' but they said no, their son is such a fan and it was his birthday, so they wanted it on the day.
"So they drove up from Leeds, got the shirt and drove back."
You can check out Wrekenton Poundzone's official Facebook page and merchandise, here.
