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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Advertising giant WPP relegated from FTSE 100 after nearly 30 years

WPP FTSE Cindy Rose Jennie Daly Martin Sorrell
Signage for WPP Group
The company’s share price plunged by two-thirds this year. Photograph: Toby Melville/Reuters

WPP has been relegated from the FTSE 100 after nearly 30 years, as the advertising multinational struggles to stem an exodus of clients and match the artificial intelligence and data capabilities of rivals.

The market valuation of WPP, once the world’s largest advertising group, has plummeted from about £24bn in 2017 to £3.1bn.

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